HOURS: 09-22h
Shop no.


By consistently building a brand renowned for its originality and quality, Fashion House “Luna” has constantly been proving the quality of its business. After numerous successes which marked the previous years, with the support of our dear customers, business partners and more than 180 employees in the business system, we bravely entered the new year of 2017, ready for greater challenges and business ventures. A great incentive and the crown of a multi-decade successful work are also the numerous accolades, out of which we would emphasise the most recent “Best from Serbia” Award for the best corporative brand in 2016 in the opinion of a professional jury, and of the customers as well. Encouraged by the interest of foreign buyers, we are continuously working on further expanding our sales network at the local and international levels, exporting over 50% of our assortment. We can proudly say that “Luna” is one of the leading fashion trademarks not only on the Serbian market, but also on the markets in Slovenia, Croatia, Bosnia and Herzegovina, Montenegro, and in Scandinavia as well. Apart from the chain of concept store shops, a franchise at a high level of development and a manufacture area of over 3000 m2, “Luna” is today a stable and successful business system, lead by a modern manager team and creative designer team. The company pays attention to the needs of the employees, the needs of its trusty customers, but also its immediate environment. At the same time, as a company in which women create for women, we are extremely dedicated to encouraging and promoting women’s entrepreneurship in the country and abroad. The owner and director of this fashion house, Biljana Jovanović, is a representative of women’s entrepreneurship in Serbia who generously passes on her knowledge and expertise stemming from a twenty-five year long career to younger generations of future female entrepreneurs. The dedication, quality, persistence and results of our company and all the employees have been recognised both at the local and international levels. Further proof of this is the recent visit of the official Japanese delegation, but also as many as eight ambassadors to “Luna’s” production plant in Požarevac, in order to support women’s entrepreneurship and “Luna’s” owner, Ms Biljana Jovanović. Numerous and especially dear to us are also the accolades and praises which we get daily from loyal customers who inspire us to do more and better. That is why we are going to further improve the “Luna” brand, aimed primarily at them - the women who are confident, aware of their qualities, who do not hide their femininity, but rather indulge in it!